Privacy Policy
Effective Date: July 18, 2025
1. Introduction
Welcome to UNIFY — a platform transforming university applications through AI-powered mentorship and data-driven insights. We connect students with mentors, provide smart university and career matching, and offer personalized application support.
At UNIFY, we prioritize your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our platform. It also outlines your rights and how you can exercise them. If you disagree with any part of this policy, please refrain from using the platform.
2. Information We Collect
a) Information You Provide
- Account Information: Name, email address, phone number, gender, and personal preferences (e.g., academic interests, career goals).
- Profile Content: Academic history, CV, personal statements, scholarship application details, and other content submitted for mentorship or university matching.
- Payment Information: Billing and payment-related information for mentorship sessions or add-on services (e.g., essay or CV writing), processed securely via third-party providers. We do not store payment details.
- Mentorship and Application Data: Preferences for mentor matching, university choices, and feedback provided during mentorship sessions.
b) Information Collected Automatically
- Usage Data: Interactions with the platform, features accessed, time spent, and engagement patterns with mentors or university recommendations.
- Device Information: IP address, browser type, device model, and operating system.
- Tracking Tools: We use essential SDKs or analytics tools to monitor performance and usage patterns. No behavioral tracking or third-party advertising is conducted.
c) Data from Connected Platforms
When you connect social media accounts (e.g., LinkedIn or other platforms) or provide academic-related data, we access:
- Public profile information (e.g., education history, achievements).
- Engagement metrics relevant to your academic or mentorship journey (e.g., interactions with mentors or application progress).
This data is used solely for internal analytics to match you with mentors, universities, and career paths. We do not use external analytics services for advertising purposes.
3. How We Use Your Information
We use your information to:
- Match students with mentors and universities using our AI-powered algorithms.
- Generate personalized insights, including university fit, scholarship opportunities, and career path recommendations.
- Process payments for mentorship sessions and add-on services (e.g., essay or CV writing).
- Enhance platform performance, user experience, and satisfaction.
- Provide real-time data-driven insights to support your university application journey.
- Ensure compliance with legal, regulatory, and third-party platform requirements.
We do not serve targeted or personalised advertisements.
4. How We Share Your Information
We do not sell your personal data. We only share your data in the following limited circumstances:
- With Mentors: When you engage in mentorship, your profile and relevant application details are shared with your assigned mentor to facilitate guidance.
- With Service Providers: We work with third parties such as hosting services, cloud infrastructure providers, and secure payment processors to run and secure the platform.
- With Legal Authorities: If required by law, regulation, or legal process, or to protect users and the platform from abuse or fraud.
5. Cookies & Tracking Technologies
UNIFY does not use cookies for advertising, retargeting, or behavioral profiling. We use only essential SDKs and technical tools for:
- Session management.
- Security and fraud prevention.
- Performance monitoring.
No third-party ad tracking or cookie-based personalization is implemented.
6. Data Retention & Deletion
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Sensitive data is encrypted and protected using access controls, monitoring, and secure infrastructure.
To delete your data, you can:
- Visit our Data Deletion Page: (Deletion page link to be added)
- Or email us at unify@unifyhk.com with the subject: "Data Deletion Request"
We will process your deletion request within 15 business days.
7. Your Rights
As a UNIFY user, you have the right to:
- Access and download your personal data
- Update or correct inaccurate information
- Request the deletion of your account and associated data
- Revoke social media permissions and disconnect linked accounts
- Manage data sharing through your connected platform settings.
8. Children's Privacy
UNIFY is intended for users aged 16 and older, as our services are designed for high school and university-aged students. We do not knowingly collect personal data from individuals under 16. If you are a parent or guardian and believe we have collected such data, please contact us immediately for deletion.
9. Platform Data Use & Compliance
UNIFY adheres to the terms, conditions, and data usage policies of third-party platforms whose APIs we use (e.g., LinkedIn or academic platforms). We commit to:
- Transparent disclosure of data collection and usage
- Limiting platform data use strictly to the purposes outlined in this policy
- Securing data against unauthorized access, misuse, or distribution
- Respecting user control over connected accounts and permissions
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in technology, regulation, or our services. Significant changes will be communicated via email or in-app notifications. The most recent version will be available at (Link to the privacy policy page will be added).
11. Contact Us
If you have any questions, concerns, or requests regarding your privacy or this policy, you can contact us at:
unify@unifyhk.com